Nootropics also called smart drugs or cognitive enhancers—are drugs, supplements, or other substances that improve cognitive function, particularly executive functions, memory, creativity, or motivation, in healthy individuals. The use of cognition-enhancing drugs by healthy individuals in the absence of a medical indication is one of the most debated topics among neuroscientists, psychiatrists, and physicians which spans a number of issues, including the ethics and fairness of their use, concerns over adverse effects, and the diversion of prescription drugs for non-medical uses, among others.
Among students:
Among students, nootropics have been used to increase productivity, despite their long-term effects lacking conclusive research in healthy individuals. The use of prescription stimulants is especially prevalent among students attending academically competitive colleges. Stimulants such as dimethylamylamine and methylphenidate are used by younger groups at universities. 5–35% of college students use diverted ADHD stimulants, which are primarily used for performance enhancement rather than as recreational drugs. Several factors positively and negatively influence the use of drugs to increase cognitive performance.
Best nootropics for studying:
For example, stimulants like caffeine and ephedrine might give you better alertness during periods of extended mental exertion, but they do not contribute at all to improved learning, memory or overall health. Nootropics often perform best when stacked together. Different nootropics can help you in different ways, but taking several of these compounds at once can mean you will see across the board gains in your brain power and health. Adrafinil and Modafinil are presumed to increase production of hypocretin which is a neurotransmitter that gives you more energy and makes you more alert. These are the two most popular drugs used by students in the UK to keep alertness and concentration.
Problem with current products:
Branding for current Nootropics products are generally very medical and serious. They packaging gives the tablets an intimidating look. They also don't appeal to students, with the majority being marketed for an older audience. With a change in branding, aimed at students of our age these Nootropics could become much more appealing.

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