OUGD602 / Lino Printing

Decided to try out lino printing - never done it before and love the effect it gives

- First time was a success! I will definitely be using this technique more, I like the freedom you have with the print, unlike with screen printing as when you expose the screen the design is concrete. 

OUGD602 / Nootropics / Social Media

Sarah has mocked up an Instagram account for the tea's - this is a good platform for promotion as a lot of students use Instagram. 

OUGD602 / Nootropics / Inside the box packaging

- Rowan and Sarah mocked up these tea bag packets. 

- These are necessary as people would be taking one tea bag singularly in their bags to uni and it will differentiate itself from normal teas. 

OUGD602 / Nootropics / Mock-ups

I created these mock-ups to see what the packaging would look like in real life. 

OUGD602 / Nootropics / Packaging Developement

- Megan's hand-rendered illustrations have been used

- ^ They work well with the packaging and logo that I designed

- By combining mine and Megan's designs we developed the following.

- The Mastermind Matcha design then influenced the other 2 versions. I tried to use colours that reflected the purpose and theme of the teas. 

- The illustrations add an element of fun whilst still being simple and not over powering. Having them as line drawings and with the packaging only in 2 colours makes the designs not too busy - but still bright and colourful. 

- With the logo - yellow was put behind it but after asking for feedback it was said that the yellow was too many colours on the packaging. 

OUGD602 / Nootropics / Packaging Design

- I designed these with the approach of using the concept 'super heroes' as strong as possible, however we struggled with this as it is aimed at us none of us liked it aesthetically. We then carried on with the super theme but diluted slightly. 

- I then designed this more simple packaging in only 2 colours, this still looks fun and colourful but with a slightly more sophisticated aesthetic, suiting our target audience better.

OUGD602 / Nootropics / TEA

When discussing and developing this idea further we got on to the idea of tea / taking the drugs in tea bag form. We thought this could encourage people to take the drug early in the day with their breakfast as the effects last up to 8 hours. It may also make the drug seem less daunting.

The super hero theme will still influence our designs as we are thinking of calling them 'super brews'. Possibly with a collage inspired design.

I have been looking at packaging that could influence our designs.