OUGD602 / Samu Studio

Samu Studio

"The brand samu came into being whilst seeking to simplify my life and ideas for my own wellbeing. samu is a fusion of consciously made goods and design studio that aims to share its concept with people through art, practical clothing, homeware and creative services. The brand focuses on small-scale local production, using sustainable fibres and ethical practices."

ARTventure project

"The ARTventure is ongoing project that works in a continuous cycle. It begins by me inviting you - the contributor to ‘pay what you wish’ for a piece of my art. The money raised covers the adventure and the inspiration from my experiences inspires the art that I make. The final stage being the art landing on your doorstep, completing the collaboration between you the contributor and me the artist."

"I set up the ARTventure project last year and since its launch I have sent pieces all over the world to contributing buyers. Countries I have visited whilst the projects been live include, Greece, Croatia and Cyprus."

Where to next?

"My next destination will be Japan where I will be working with a range of artists, artisans and craftsmen across each island to explore and learn about their ancient crafts, techniques and stories. With the aim being to draw inspiration from my experiences and bring elements of their crafts into future samu studio products and projects."

"My goal is to document, promote and celebrate the crafts and skills of artisans and craftsmen from around the world. I volunteer to assist alongside the people who are helping to preserve the ancient crafts that are rapidly fading, In order to help preserve them for the generations to come."

What made you decide to start your own business? 

I like the freedom and was driven to create the things that I wanted to exist. I wanted to serve the community with what I feel I'm good at.

What are the perks of having your own business? 

Everyday is different to the next. It's rewarding seeing a business grow. Specially from nothing.

What are the downsides / struggles? 

Can be lonely working by yourself if it's a sole venture. It takes a lot of energy and can burn you out if you're not disciplined at shutting off your mind.

Do you have any tips for people starting up? 

Do it for the right reasons. Ask yourself does the world need it?
Be clear on when your working hours are and when your non working hours are