I interviewed Nous Vous as I like how they're a studio who as they put it; create playful & intelligent visual work appropriate to the context, communicating fluently across a range of processes including drawing, painting, collage, digital image-making and three-dimensional installation. This appeals to me as I’m interested in many different areas of design and don’t want to restrict myself to just graphic design. Getting in touch with Jay, (one third of Nous Vous) has allowed me to see that this is possible, as before I have been struggling to find one specific area that I’d like to specialise in and work in. Getting in touch with Nous Vous has influenced me to put aside time to practice things I’m interested in and want to develop as a stronger skill, such as ceramics, weaving and other crafts.
When coming up with the questions I wanted to ask I thought of things I genuinely wanted to know, this enabled me to find out what I didn’t know about the industry, how things work and how Jay got there. I also encouraged tips by asking questions like ‘did you make any mistakes at uni’, to which he encouraged mistakes, saying they’re absolutely necessary to your knowledge. This encouraged me to be ambitious with my outcome for the creative report, creating everything by hand (screen printing, stitching the cards together, making the envelope), as even though this way it was a lot more prone to mistakes (and many did happen along the way) I found the result a lot more rewarding and beneficial to me in terms of practicing these skills.
If I had more time, something I would definitely consider is the amount of practice cards I had available, as I was very short on practice copies, this was stressful as I felt quite under pressure to get the prints right which can be especially problematic with screen printing. This problem also occurred when screen printing the envelopes, I made a practice envelope and also a neater final one. When it came to screen printing onto the envelope the ink bled on the final envelope but came out fine on the practice copy. This meant that the rougher envelope now will be used as the final one, this would not have happened if I made more copies - something which I’ll need to remember to consider when screen printing again.
If I were to do it again another thing I would consider is changing the type to just one font, perhaps the hand written type as I think this worked best with the design due to the hands on, personal feel of it. I’m unsure if having a lot of different fonts on it causes unnecessary inconsistency as there is already lots of different coloured stock and ink used. However this could also be seen as fitting in with the different colours and stocks also.
Overall I am pleased with the final outcome and have thoroughly enjoyed this brief, it has enabled me to contact studios I admire which I wouldn’t have contacted before due to not knowing how to approach them and being unsure what to say. It has allowed me to become more confident in making connections and I can now see how easy it is. I’m going to send Nous Vous some pictures of the report as well as a thank you card written on the back on one of my prints.
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